Class, pride, and tradition are three values that lie at the root of Southern culture. Here at SSCo, we design quality products inspired by quintessential Southern ideals. Southern culture exemplifies a unique lifestyle defined by class and character and can be fully understood only by those who have experienced it firsthand. Whether it's sitting in your favorite rocker on a lazy Sunday afternoon, spending quality time in the great outdoors, or cheering for the home team at your favorite SEC stadium on a Saturday during the fall, enjoying life is at the epicenter of Southern culture. While the world around us is ever changing, we at The Southern Shirt Company have strived to maintain the timeless style, tradition, and work ethic that the South is known for.